Is the “Be Everywhere” Approach a Smart Online Marketing Strategy?

"I recently read an eBook, The Everywhere Brand: Embracing the Universe Beyond Your Website (and App), by best-selling authors Jay Baer and Jeffrey K. Rohrs.

The eBook details the basic online marketing strategy and how it has changed.

These savvy authors say it’s time to think differently about how you engage customers online. And I agree.

Here are just a few of the ways online marketing has pivoted:

According to Nielsen, the average U.S. adult internet user visits 45 mobile websites and uses 28 smartphone apps per month.
In November 2016, mobile surpassed desktop internet usage for the first time ever.
Mobile search now accounts for nearly 60% of all searches.
Voice search now accounts for more than 20% of all searches on Google.





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