Snapchat now lets you create custom geofilters right in the app

Snapchat introduced a way to create custom geofilters back in February of last year, and now it’s making the feature easier to use. U.S. Snapchat users can now create and submit custom filters directly in the app, rather than having to go to the studio website to make their custom filter.

The mobile creative studio is now located in settings, under a menu item called “On-Demand Geofilters,” and it allows you to pick from a list of pre-set occasions, select a template custom video production and edit to customize using text, Bitmojis, and Snapchat’s Sticker library, too. You specify the time and the location where you want it to be available, defining the area on a map, and then submit the design for Snapchat approval.

Payment for the filter feature is also run entirely in-app, once the review process is complete (which typically takes about a day) on both iOS and Android. You’ll get a push notification on your device once the filter goes live. Price for custom geofilters kicks off at $5.99, and runs up from there depending on different factors like how large the area it covers is, and how long a period you want it to run for.