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Marketing Strategy for Ecourses: Three Fast and Simple Ways to Find a Topic and Market Marketing Articles | December 9 Jack Lambert Jersey , 2003
One of the fastest ways to attract more ... for ... list is to collect names by giving away ... taught a ... on ecourses for months, yet I ... people ...


One of the fastest ways to attract more subscribers for your
mailing list is to collect names by giving away free
ecourses.

I taught a teleprogram on ecourses for months, yet I found
many people understood the concept, how-tos, and very few
completed any. At first Terry Bradshaw Jersey , I thought I was a lousy
instructor. Everyone seemed to wanted to write the "perfect
ecourse on the perfect topic" that will create miracles in
their business, in their life. This is like asking to write
a Pulitzer Prize winning book on the first try.

Ecourses are a great way to build your visibility; increase
others trust in you, and to build you up as an "expert."
During this process, it is important "learn by doing."
Write free ecourses to (1) prove to yourself that you can do
it, (2) move past the learning curve Jerome Bettis Jersey , (3) and get something
out on your web site that will attract more people to you
and let them know that you have the wisdom for what you are
selling (product or service).

The number one issue that kept emerging from attendees was
topic selection. What should I write about? Darn, even
that question scares the pants off me when I hear it. It is
so, so, so...overwhelming. It is as if I am taking all my
50 years and trying to snag one tiny insey piece to create a
whole course on that people are going to judge me on. Phew,
I want to go back to bed now and hide under the covers and I
have written hundreds of them Zach Gentry Jersey , can?t imagine what it would
do to someone who hasn?t even done one yet.

Okay, dust off those mites; take a couple of deep breaths.
Now, no cheating, take the breaths and let?s begin by asking
a different questions so we don't get overwhelmed. A
question that lead us to a list of possible topics for
consideration.

Finding the Topic Possibilities

There are several immediate places to start your list of
title possibilities. First, what are you learning now?
Keep track of the steps and what you are learning. Write up
each step afterwards. How does it fit into your business or
what you sell? Is there an angle that does? You will be
surprised what appears when you set the universal laws of
energy in the right direction.

Second Benny Snell Jr. Jersey , what do you already know how to do? Can you narrow
it down to a 10 step or less process? Be very specific.
Choose a small segment. Real small. Tiny bite size piece.
It is easier to move outward with a topic and then barrel it
down after you begin.

Create a list of many or just one or two, it doesn't matter.
You can only begin with one anyway. Don't be concerned
about choosing the best one. Just choose one and run with
that one for the learning experience.

Now that you choose a topic, how does it mesh with what you
want to attract to your business? Brainstorm with someone
else to pull the two together.

Are there any topics that cover any fad that is on the
Internet currently? If yes, send that one to the top of the
list.

If you don't know what you are selling, then you have a
different challenge. One that isn't covered in this topic.
If you have been experience this challenge for some time Justin Layne Jersey ,
you have two choices: (1) get some outside expert help. (2)
Choose that you don't really want to solve this because you
will then have to start -- no more excuses. Realize that
either choice is costing you at least $1,000 a day in
revenue, energy or both. Don't choose to mull it over for
another year, decide to let it go or get it done and move
on.

Third, make a list of your "pet peeves." What gets you
angry? What do you wish people wouldn't do? What do you
want people to "get" or "get sooner?"

One of my pet peeves is a teacher telling students how hard
something is going to be for them "before" the student
starts. It sets up their failure; it sets it up to be hard.
I do not believe any teacher has the right to say what is
hard for someone else. It just might be easy for them.
This pet peeve didn't come out until I started attending
many writing conferences throughout the United States.
Every single author kept telling other writers how hard
writing is. When I talked with many successful and to be
successful writers Diontae Johnson Jersey , they told me they always found writing
easy not hard.

Yours could be "people changing lanes without signaling." A
challenging one to connect with you and your expertise. I
did this as an ecourse and sold it to AAA for their web site
use. They used it for a whole year on their web site.
There are branch offs to these, like, "How to stay in the
NOW while you are driving," or "How to stay present when
driving."

If you don't know what your pet peeves are, ask your spouse Devin Bush Jersey ,
your friends, your coach. I bet they know yours.