5 Essential Marketing Tools For Starting A Successful Internet Home Business ECommerce Articles | January 17 Wayne Gretzky Oilers Jersey , 2007 Starting a successful Internet home business can be an easy task if you start with the right marketing tools and some basic marketing information. Do yourself a BIG favor and become familiar with these 5 Essential marketing tools before you start...
Let's start with this one cold hard fact: creating a successful Internet home business is not an easy task. It takes hard work and a whole lot of strategic planning. Anyone who tells you otherwise is probably trying to sell you something!Building any solid business takes hard work and planning. Why should creating a successful business on the Internet be any different? Just because you're dealing with computers and a world wide marketplace doesn't mean it will be easy to construct and build a successful enterprise. It will take some work and effort on your part.
However, knowing what tools to use and some vital marketing knowledge will make your task much easier and much quicker. The Internet does have its own unique tools and methods which you should be familiar with before you start any web business. Complete knowledge of these marketing tools and information will greatly increase your chances of creating a successful Internet business.
1. Domain NameWebsite
You must start with a Domain Name - most marketers either make their domain something catchy and short that visitors will quickly remember such as Digg, BestBuy Connor McDavid Oilers Jersey , Yahoo! or they will directly tie in their main product or service in the domain such as Hotels, YouTube, Carloans and so on.
Your domain must be attached to a well designed and easy to navigate website. Preferably one that is professionally designed and equipped with all the commercial tools you need like a shopping cart and payment system. Like any business Leon Draisaitl Oilers Jersey , you must try to accept all the major credit cards and display all the proper trust building icons such as 'Better Business Bureau'...
Most professional online marketers keep graphics to a minimum and highlight their main benefit or product in a headline at the top of your webpage. You only have a few seconds to impress your prospective customer so summarize your whole site in one short benefit-loaded phrase or slogan. Be precise and direct in your presentation.
2. KeywordsSEO Strategy
Keywords, what surfers type into search engines to find what they're seeking on the web, are the real cornerstones of any online website or business. You must find out the exact phrases and words people are using to find your product or service and target these keywords with your online site. Create pages and content on your site to draw in this targeted traffic. As a general rule Ryan Nugent-Hopkins Youth Jersey , the more targeted your trafficvisitors are, the greater your conversion rate, i.e. the more sales you will make.
Professional online marketers do keyword research and a whole lot of testing to find the right high converting keywords that virtually guarantees sales. These marketers find the buyers at the right stage in the buying process Oscar Klefbom Youth Jersey , where customers already have their minds made up and are ready to buy. For example, someone searching for 'cars' is not as targeted as someone searching for '2007 Ford Mustang with Shelby GT exterior design'.
Savvy marketers use professional keyword research software such as Keyword Elite or use such sites as GoodKeywords or Overture (Yahoo! Search Marketing) to find the number of monthly searches for the keyword phrases they target with their sites. Many online businesses outsource their keywordlink building to SEO specialists who do this job for them. These firms develop a long term SEO strategy of building links to targeted keyword phrases, thus building a successful business in the process.
3. AutoResponderOpt-in Lists
The AR or AutoResponder is one of the most essential tools to building a successful online business. You must set up an Opt-in system on your site to capture the contact information of your visitors Kailer Yamamoto Youth Jersey , this will increase your traffic and dramatically improve your sales. It has been proven that it takes 5 to 6 follow-up emails before a customer buys your product or service.
It just makes good business sense. You must build a list of potential customers for your business. The AutoResponder makes this possible and is unique to the online world. You simply place a form on all your webpages to capture the name and email address of your visitors for further follow-up and contact. Instead of a surfer visiting your site just once, you draw them back again and again with special offers, deals or a dailyweekly newsletter.
The key element that makes the AutoResponder such a powerful marketing tool is trust! The Internet is still a very distrustful place. You simply use the Auto