Why Your Online Advertising Traffic Leaves as Soon as It ArrivesbyJoel WalshOnline advertising traffic leaves when advertisers don't make it easy to stick around.Business website owners who buy online advertising often get frustrated when most of theirexpensive traffic leaves as soon as it arrives--i.e Wholesale Anthony Averett Jersey , it "bounces."Why does traffic from online advertising bounce? Think about it: you've done the same thing manytimes. You've searched on a search engine, clicked on a result, then left that page less than tenseconds after you arrived. You did that again and again until you found what you were looking for.You might easily have left a trail of bounces on the server logs of a dozen websites, for a dozenwebsite owners to worry over.Why did you keep leaving? Because you weren't finding what you were looking for on those websiteswithin the first ten to thirty seconds of arriving. Experience had taught you that you'd find whatyou were looking for faster clicking on other search results, one of which was bound to have what youwere looking for Wholesale Orlando Brown Jr. Jersey , than sifting through the pages of a website that didn't look very promising fromthe start.That's how everyone searches, and how everyone treats online advertising. You have to work with thisbehavior rather than against it.How to Catch Your Online Advertising Traffic before It BouncesSo how do you keep online advertising traffic from bouncing? Think about why you bounced. What madeyou doubt that the website had what you were searching for? If you were using a search engine, youhad searched on a keyword--let's say you searched on "small business website content." Withoutrealizing it, you were scanning each page for the keyword, "small business website content Wholesale Mark Andrews Jersey ," orsomething very close to it.A website that talked about "small business web copy" might have been what you were looking for, butif you didn't know that "web copy" is just another term for "website content," you'd have hit the"back" button. Youd keep hitting the "back" button until you arrived at a page that had that keywordin the page title, page headings, and in the first few lines of the body Wholesale Hayden Hurst Jersey , maybe in boldface to makeit easier to find.Of course, if you arrived at the page via a link from another website, you weren't looking for asearch engine keyword. You were just looking (hoping) for something that had to do with what made youclick on the link in the first place. If the page title and the first page heading resembled the textof the link you had clicked on, you'd feel like you had found what you were looking for--no worriesabout this being one of those pages that changed after the other site started linking to it.But if the link promised no. 72 monkey wrenches, you'd feel let down if it brought you to thehomepage of a hardware store. Experience tells you the store might have stopped selling no. 72 monkeywrenches long ago and never bothered updating its inbound links. Experience also tells you that evenif the site does have what you're looking for Wholesale Tim Williams Jersey , it may be more trouble than it's worth to find it. Whysearch through a website when search results from the entire world wide web are just a click of the"back" button away?Thanks to the "back" button, on the web, no one has to feel let down for long. Except advertisers wholet visitors down.About the author